Shop 25 with Z

Zimmer Kuchl Kabinett, Hauptplatz 15, 4020 Linz

‘Conscious offline shopping’ is the credo that Petra and Peter Winkler set themselves as a clear goal in 2014 when they opened their shop Zimmer Kuchl Kabinett on Linz's main square.

Regionality is at the forefront of their shop, along with a special shopping experience, the personal stories behind each product and an appreciation of the value of food that we might otherwise just buy quickly on the go. At Zimmer Kuchl Kabinett, on the other hand, ‘shopping like in the old days’ is celebrated. The shop stands for a conscious break from everyday life and focuses on the encounters between the people who share and promote the concept. Petra Winkler's product recommendation for moments of enjoyment: ‘Das Fruchterlebnis’ (The Fruit Experience), produced in Zell an der Pram.

Shop 24 with Y

Yomia, Spittelwiese 6 in der Linzerie, 4020 Linz

‘Inspired by love’ is the motto of Jasmin Hofmann, who invites customers on very special themed journeys in her Yomia store with its café and bar atmosphere: From browsing through the selected range of perfumes, jewellery and fashion to a meditative yoga class, a cosy afternoon coffee or a sparkling after-work drink, you will find the right inspiration for personal exchange here around the clock.

Jasmin Hofmann appreciates that her regular customers always bring new faces to the shop, thus ensuring that the family atmosphere and community continue to grow. She particularly enjoys the variety in her everyday work between fashion, prosecco and yoga classes. Her current favourite items at Yomia are hand jewellery from Paris by Zag Bijoux.

Shop 23 mit X

Xocolat, Herrenstraße 5, 4020 Linz

Für handgemachte Schokoladen aus eigener Produktion in Wien und ganz ohne Konservierungsstoffe steht der Shop Xocolat in der Linzer Herrenstraße. Seit 2016 strömt ihr schon beim Türöffnen ein wunderbarer Kakaoduft in die Nase, der sofort Begeisterung und ein gutes Gefühl auslöst.

Besondere Momente im Shop-Alltag sind für die Mitarbeiter*innen immer jene, wenn sie die Kundschaft beim Stöbern im Shop beobachten, wie diese die liebevollen Verpackungen und Dekorationen bestaunen und in der Beratung ein offenes Ohr für Empfehlungen haben. Und für alle, die sich aufgrund der Vielfalt an Schokoladenprodukten nicht entscheiden können, gibt's die bunte Pralinen-Mischung als Klassiker – da ist für jeden Geschmack etwas dabei!

Shop 22 with W

Weinbauer Tracht, Herrenstraße 13, 4020 Linz

Traditional clothing meets modernity, far removed from kitschy Alpine romanticism – that's how you could describe the Weinbauer Tracht shop on Herrenstraße in Linz. For more than 30 years, the family business has had shops in Linz, Salzburg and Wels. The Weinbauer family particularly appreciates their customers' great trust in the expertise of their staff. Here, nothing is pushed on you, but instead you receive open and honest advice on which fashionable piece really suit you and which might be better left on the hanger.

Austrian traditional fashion naturally attracts many tourists to the shop. The international flair not only brings a varied atmosphere to the shop, but also challenges the staff to provide advice that meets everyone's needs. The must-have recommendation for winter is a cashmere waistcoat from ‘Daddy's Daughters’.

Shop 21 with V

VOIX Store, Altstadt 28, 4020 Linz

Opened in December 2024, the VOIX Store run by Volkshilfe OÖ in Linz's old town has now been offering selected second-hand items for young people for a year under the motto ‘Give clothes a second chance!’. Vintage fans will not only find exciting individual items in the shop, but can also be sure that they are contributing to the environment and the careful use of resources when they shop at the VOIX Store.

What's particularly nice is that many customers like to leave an additional amount of money on the counter as a direct donation to Volkshilfe when they visit the store. The current must-have item is the cardigan in the photo – but as the store only stocks selected vintage items, it may already be sold out! So, keep checking back for new fashion inspiration.

Shop 20 with U

Unsere Liebelei, Bischofstraße 9, 4020 Linz

A unique, colour-coordinated world, detailed decorations, many items hand-sewn by grandma – all this awaits visitors to the Unsere Liebelei shop, founded in 2018 on Bischofstraße in Linz. Here you can find small souvenirs, pretty decorative items and gift ideas. Most of the products feature a little saying that motivates, touches the heart or even gives strength and quickly gets people talking.

The family atmosphere in the shop is not only unique for the employees, but also immediately noticeable to customers. The newly arrived book recommendation is therefore: ‘Follow Your Dreams’ by Kobi Yamanda, illustrated by Charles Santoso.

Shop 19 with T

Toni & Loni, Landstraße 12 in der Linzerie, 4020 Linz

Since 2021, Toni & Loni has become an integral part of Linzerie. In this children's concept store, parents (and anyone else who wants to treat their little ones) will find all kinds of carefully selected toys and expert advice on children's and baby clothing, most of which is made from organic cotton – with the exception of raincoats, of course.

Managing director Anton Sigl attaches great importance to regional origin when selecting the product range. No wonder, then, that many products are even homemade by his own grandmother! His must-have is definitely the Steiff teddy bear, because: ‘Every child needs a cuddly toy!’

Tip: In addition to the children's concept store in Linzerie, there is now another Toni shop to discover: Toni’s Schreiberei on Bischofstraße.

Shop 18 with S

`s Fachl, Hauptplatz 24, 4020 Linz

Since 2017, small producers have had the opportunity to stock their own ‘Fachl’ (compartment) at Linz's main square in Michaela Rückl and Sabine Reisinger's shop `s Fachl.

The collaborative concept is inexpensive and low-risk for the producers and enables the two shop owners to offer a particularly colourful range of products in their shop.

In return, customers appreciate the great variety, quality and creativity of the resulting range. Even for the two entrepreneurs themselves, there is always something new and surprising to discover. `s Fachl now has more than 350 producers. With such a large selection, Michaela Rückl and Sabine Reisinger's favourite item is clear: the `s Fachl voucher!

Shop 17 with R

Ruby, Altstadt 13, 4020 Linz

For more than 30 years, the team at Boutique Ruby has been offering expert guidance in the world of women's fashion. The fashion store in the old town is still relatively new, having opened just under a year ago.

Petra Locker has dedicated herself primarily to customers who are open to new things and ‘extremely courageous,’ as she herself says. ‘If you have the desire and courage to rethink your style, you've come to the right place,’ the shop owner continues. Her greatest passion is putting together new collections, and one of her special recommendations is the collection by Anja Scherholt.

Shop 16 with P

Papiertiger, Pfarrplatz 17, 4020 Linz

‘Beautiful, regional products that are natural and durable’ is how Andreas Schwarz describes his lovingly curated range of paper, writing and wooden toys in the Papiertiger shop. He has been at the Pfarrplatz location since 2016 and not only offers aesthetic and useful products, but also an open ear and heart, often for longer conversations.

He really thrives on arranging lots of small items so that they look beautiful, but the Kaweko AL Sport fountain pen is a particular joy for him. Tip: During Advent Papiertiger is open a little longer than usual!

Shop 15 with O

Optica, Graben 33, 4020 Linz

Bernd Kussberger and Andreas Feitzlmaier have been running Optica Feitzlmaier Kussberger OG in the centre of Linz since 2003, offering special eyewear that is far removed from the mainstream and with a particular focus on individuality and precision. This is no coincidence, as the five-strong team includes three master craftsmen who particularly appreciate open-minded and courageous customers.

In addition to advising customers, their passion lies in the challenge of manufacturing eyewear and in the friendships they have developed with them over the years. One of their current favourites is the ‘Fossett’ model by Barton Perreira, made of acetate with titanium. They tell you more in their reel on Instagram.

Shop 14 with N

Naschkatze, Hofgasse 6, 4020 Linz

Did you know? Since 2016, you can not only buy handmade sweets at the Naschkatze in shop in the old town, but even make them yourself! In their workshops, the two professional sweet tooths Anna & Anna show how hard caramels are made by hand according to old, traditional (and secret!) recipes.

The two entrepreneurs love seeing that their customers, regardless of age, still have a child inside them who is delighted by the individual sweets, which can also be personalised for occasions such as weddings and anniversaries. Tip for little Linz residents: celebrate your next children's birthday party at Naschkatze!

Shop 13 with M

Moxie, Promenade 5, 4020 Linz

Bold, determined, colourful, cheeky and wild – these are the qualities that Nicole Aumayr has stood for since 2024 with her shop Moxie near Taubenmarkt. Here, customers can find little gems for every occasion, whether as gifts for others or for themselves.

What makes Nicole Aumayr special is not only the encounters with people who simply come into the shop to chat, but also her personal love of decorating and arranging the products. Her current favourite piece of jewellery shows just how cheeky she means it with Moxie: earrings with the message F***K!

Shop 12 with L

La Petite France, Graben 28, 4020 Linz

Right next to the beauty products from Korea that we introduced to you yesterday, there is a touch of France in the air: since 2020, Renate Lugmayr has been enriching the Linz shop scene with selected French specialities at La Petit France on Graben.

In a cosy atmosphere, you can browse through a large selection of products and enjoy them right in the shop. Whether it's crémant by the glass or fresh French baguettes – culinary hearts beat faster here! There are also opportunities for events with 20 to 60 people. Renate's personal tip: La Fiole du Pape in its unique glass bottle shaped like a vine.

Shop 11 with K

k-nara Korean Skincare & Beauty, Graben 28, 4020 Linz

Alisa Delić has devoted herself entirely to Korean skincare. Since 2024, her shop k-nara Korean Skincare & Beauty on Graben has not only offered comprehensive advice on skincare products, but also the opportunity to try everything out.

No wonder, then, that her skincare events are so popular and that her customers' faces literally glow in the before-and-after comparison. Integrating new products into skincare routines is a highlight of her job, and her personal recommendation is an anti-ageing cream with ginseng and fish stem cells! Find out more in the reel on Instagram.

Shop 10 with J

Janout, Schmidtorstraße 1, 4020 Linz

The history of Kübl-Hüte e.U. began around 100 years ago in Linz city centre, and its Janout shop is now the only specialist hat shop in Linz. However, its specialisation is anything but ‘old hat’, as young generations have repeatedly discovered over the years that the huge selection in the shop and its own collection with the ‘Made with love’ label stand not only for quality but also for fashion statements.

The Janout team particularly appreciates its young male customers, who are becoming increasingly bold by choosing original designs and demonstrating their individuality in terms of colour. A special item in the range is currently the ‘Australia’ hat made from genuine cowhide.

Shop 9 with I

Isolde Vintage & Design, Altstadt 12, 4020 Linz

Art and antiques, exclusively originals and no replicas: this is what Isolde Vintage & Design is known for since 2020 in Linz's Old Town. Senior manager Isolde and her son Christian Wimberger, together with Birgit Gföllner, ensure that originals are preserved and that nothing is restored to death.

They are rewarded for this by the delight of their customers, who occasionally repay them with wine and chocolate. Their personal highlight in everyday life is clearly finding new unique pieces, refurbishing them and finding the right customer for them. Their current favourite piece: the Italian bar by Harvey Guzzini from 1950.

Shop 8 with H

Handarbeitsstadl, Schmidtorstraße 8, 4020 Linz

Since 1986, Regina Hinterberger and her team at Handarbeitsstadl located between Hauptplatz and Taubenmarkt, have been known not only for their excellent advice on great wool, but also for the very special relaxed and chilled atmosphere in the shop. The reason for this unique atmosphere is literally obvious: they are relaxed because they do handicrafts – ‘deeply relaxed through knitting meditation,’ as they say.

The three of them are especially happy when new wool arrives in the shop. But also when customers show off their finished works and amaze the team. Their current product tip: the colourful merino blend, which not only brings colour to the grey winter, but also keeps you really warm!

Shop 7 with G

Game Store, Friedrichstraße 2, 4040 Linz

If you're looking for trading card games, tabletop games and accessories, you'll find what you're looking for at the Game Store in Linz Urfahr. They even have very special trading cards, such as the Magic card ‘Black Lotus’, which fetches a hefty price of almost €2,800 in the Collectors Edition!

The gaming community in Linz can not only buy special games and accessories at the Game Store, but also play and trade cards with other gaming enthusiasts in the shop's cosy atmosphere.

Shop 6 with F

Flora Naturprodukte Shop, Mozartstraße 3, 4020 Linz

In his shop Flora Naturprodukte, managing director Alexander Wurz and his brother have been cultivating a family atmosphere since 2019, focusing on personal advice and high-quality regional products.

He particularly appreciates his customers' openness to new products and the trust they place in him when seeking advice. Personally, he swears by vitamin D3, K2 and magnesium to keep himself healthy and fit. He explains why customers sometimes misunderstand his range, which also includes CBD products, in a reel on Instagram.

Shop 5 with E

der eiler GmbH, Landstraße 34, 4020 Linz

For almost a century, the traditional eiler store has been one of the top addresses in Linz city centre when it comes to finding the perfect shoes or attractive bags. Peter Bangelmeier and his team offer a carefully curated range with a large selection of brands. Service and expertise in footwear fashion are a matter of course in his shop.

The managing director greatly appreciates the fact that buying footwear is not just a necessity, but can also be a very emotional decision. It is not uncommon for him to hear ‘Wow, that's great!’ when he opens a new shoe box for customers during a consultation. His personal favourite shoes include Clarks Originals Wallabees. An anecdote from eiler is told in the reel on Instagram.

Shop 4 with D

Donau Stein Design, Hofgasse 7, 4020 Linz

On the way from the main square to the old town, the Donau Stein Design shop catches the eye in Hofgasse. Since 1997, individual pieces of jewellery and unique items have been made here from Danube stones.

Fabian Almesberger welcomes customers from all over the world to his shop and hears many different languages every day. Tourists in particular like to take a piece of Danube stone home with them. He loves to constantly develop his products and tinker with the settings for the natural Danube stones. His favourite product is a three-piece piece of jewellery made from rare eclogite garnet.

More on Instagram>>

Shop 3 with C

Juwelier Franz Cermak, Landstraße 91, 4020 Linz

The Cermak family's jewellery shop has been a fixture in Linz since 1911. Exquisite, one-of-a-kind pieces and good value for money have been the hallmarks of the shop for many years. Franz Cermak shares his love of beautiful jewellery with his customers.

What the jeweller values most about his profession is the creation of unique pieces in his workshop – especially the fulfilment of special requests – and generally the contact with his customers. Franz Cermak reveals which shop in the city centre – apart from his own – he particularly likes in a reel on Instagram.

Shop 2 with B

Barista Brunch OG, Landstraße 14, 4020 Linz

‘Life without good coffee is possible, but pointless,’ says Peter and Eva Warhol's website. They run their café, Barista Brunch Linz, with a lot of passion and homemade specialities, such as the croissant bake, which is available every Saturday and has the potential to become a cult cake in Linz.

The two of them appreciate the good conversations they have with their customers the most. Not only does this mean there is always something new to learn, but it also helps them develop good relationships and even friendships. Another thing they like about being self-employed is that they can decide for themselves what they are passionate about in their work. In addition to the croissant bake, Peter and Eva also recommend their cheesecake, which is made to their own recipe. You can find out more about Barista Brunch Linz on Instagram.

Shop 1 with A

Animal Center, Hauptstraße 51-53, 4040 Linz

Thomas Perkmann has been running his Animal Center shop on Urfahraner Hauptstraße since 1 January 2023. The specialist shop specialises in species-appropriate nutrition for dogs and cats as well as animal welfare-compliant accessories. Thomas Perkmann thrives on advising customers and is delighted when he can help the people who shop at his store.

Some of his customers have even become friends. His favourite product is the leather bowler hat – a dog toy! Thomas Perkmann tells us more about his shop, Animal Center, in a reel on Instagram.